Hey presto! It should be added to every image that conveys meaning in instructional and communications materials including Moodle sites, word processing documents, and slide presentations. Alt text should be "2016 News" or "2016 Headlines" as it is a combo of text replacement and image providing some of that information. The examples of relevant alt text are “Indian flag “, “Indian flag in HD format”, or “flag of India”, etc. Alternative text (also called “alt text”) helps ensure people who are blind or visually impaired, or who may have other physical or cognitive disabilities can access and understand visual content such as images, charts, and graphs. Keep it succinct. Example of Alt-Text of a Complex image. In Word, you can add alt text to some objects, but not others. Logos in the banner almost always link to the websites start page. Screen readers read alt text aloud, and browsers pages alt text when images fails to load. In WordPress, you can add and edit alternative text easily by clicking the edit button on an image: Here is what it looks like when viewed as source code (look closely for the tag alt=”Thirteen Interactive Content Examples That Will Engage Your Audience”): Here is another look at the HTML: ALT text or ALT attribute (sometimes incorrectly used as “ALT tag”) is the important text of the image, that is understandable by Google and other search engines.It is read to blind people or showed to people who have blocked images. Title text or Title attribute (often incorrectly used as “Title tag”) is the text of images which a user sees after hovering over the image. IE7 renders the alt attribute as tooltip . I am not saying, and would never say, “don’t use alt text” or “alt text is irrelevant” or “images are always irrelevant to blind folks” or any other such dogmantic nonsense. ALT Text = "LEAP Logo and Link to LEAP Home" Example 3: Graphs and Charts. The ‘alt’ text has been overlaid next to each image. What would be good alt text for the image below? Instead of seeing the photo, people will read your alternative text. These screen readers tell them what is on the image by reading the alt tag. Good alt text: Chocolate chip cookies and a glass of milk Not so great alt text: choco-cookies-20774. alt text is a brief label contained in the HTML code for the image. Describe the destination or function of the link - not just the image. Learn how alt text can help people better access your content and improve SEO! This screenshot from the BBC’s web site shows a series of thumbnail images that link to video and audio recordings. Examples: Alt text should be "Artistic rendering of race relations" and not get into the various media being used. Photo by Shopify Partners from Burst. It never hurts to double check alt text and make sure that both the computer and humans are in agreement as to what is in the picture. Here’s how to add alt text to an object in Word. Also Read What is FTP and How to use FTP for Wordpress? The alt text shouldn't say they were in the East Room of the White House, because that isn't clear from the photograph. For example, the ‘alt’ text on one of the images reads ‘Edinburgh’, but few (if any) sighted users would realise that this is a picture of Edinburgh. There are times where using alt text or image descriptions is pointless. The alt text describes what’s on the image and the function of the image on the page. When alt text is provided, it acts as a helpful relevance signal for the search engine or, in the case of Instagram, the algorithm which “understands” more clearly the target keyword behind the image. Instead, it uses some random text that was maybe the file name, or maybe something else. And finally, test your images. Alternative text (alt text) allows screen readers to capture the description of an object and read it aloud, providing aid for those with visual impairments. There are steps you can follow when writing good alt text to help it clearly communicate the content of the image or video. Using null alt text. So, here are some great Alt text tips for all those email marketers who wish to use images in their emails, but are reluctant to do so. For example, the alt text for the following image could be something like "protestor at Anonymous protest wearing Anonymous mask and holding a sign that says 'wake up." This is an infographic concerning OER and it is too complex to describe in an alt-text field. Image Credit: Sean P. Anderson. So if you are using an image as a button to buy product X, the alt text should say: “button to buy product X.” The alt tag is used by screen readers, which are browsers used by blind and visually impaired people. In the example above, it's not likely that the handshake photo would be replaced with text, thus alt="" is probably sufficient. You don’t need an alt-text on them. One or two sentences are more than enough in your Alt text. That’s what Alt text is for! Charts and graphs are frequently used to illustrate proportion and distribution of data. Writing effective ALT text isn't too difficult. One example is the background image on Netflix’s startpage: Special cases Logos in the banner. The opinions vary a bit on the topic of alt-texts for logos. to determine appropriate alternative text. Long descriptions are lengthier amounts of text provided nearby the image, such as in the next paragraph. Good Alt-Text Example: A large, diverse group of cheering students, standing up and fist-pumping on the bleachers of a basketball game. You don't necessarily need to include a description for the other elements like the people in the background, the building, or the traffic lights. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. For example, automatic alt text once interpreted a picture of my brother standing outside as being a picture of a car. Alternative text, or “alt text” describes the content of images, graphs and charts. This alt text isn’t great because it doesn’t really describe the image. The following is a common type of image found in the university's digital content: students engaged in an activity on campus. #76762331 Here’s an example of displaying the alt text in place of a failed image (the image src points to nothing). A great alt text describes the image well. Users may choose to add detailed descriptions as the default alt text, or may add descriptions to the end of a caption so people can get more details if they want. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Good alt text: “Couple having drinks at Juniper Rooftop in Columbus, OH” Bad alt text: “Columbus OH engagement photographer” (this photo doesn’t actually show a photographer, so that is a no go!) Advanced Images. It should be meaningful and enticing enough for … For example, an image of a warning sign should not have alt text “a triangle with a yellow background, black border and an exclamation mark”, but simply “Warning!”—unless, of course, the image's purpose is to show what the warning symbol actually looks like. For example, the attribute alt="Storm Surge" might appear in the HTML image tag for a photograph of high water during a hurricane. ‘alt’ text should never say more than the picture. 1. If you’re unsure whether or not you have included alt text on all the images on your site, try out this handy free tool by Feed The Bot. ALT Text = "Two children at computer" Example 2: A Linked Image. text: Specifies an alternate text for an image. Another point to remember is the fact that Instagram is not exclusively a mobile platform anymore. Content editors can generally provide alt text at the same time they upload images into websites. It never hurts to double check automatic alt text and make sure that both the computer and humans are in agreement as to what is in the picture. That the men are dressed identically is conveyed by the photograph, but it isn't relevant to the article. Expect Google to count a maximum of 16 words (approximately 125+ characters) as part of your ALT text that will be a signal used to rank your page for a relevant query. We Can also Copy The Alternate Text By Double Click on Image. If you are including alt text for a CTA button – include what the button specifically saying (shop now, explore now, etc.) Impact; Dos and Don'ts; How-to; Impact Impact. For example, automatic alt text once interpreted a picture of my brother standing outside as being a picture of a car. Alt-text is often thought of as just an accessibility requirement, but beyond being read by screen readers to provide information on the meaning and content of a graphic image, it serves several other important functions. So for example alt text that read ‘womens pink converse shoes’ is more effective than ‘womens shoes’. Example. The most optimal alt text is sufficiently descriptive and does not “keyword stuff.” Natural-sounding alt-text can be accomplished by reading it out loud and asking yourself: There are some cases wherein determining alternative text can be more difficult. Keep ALT Attribute text on web pages to between 80-125 characters maximum for accessibility purposes. 3: Optimize with Keywords. For example, alt text tells someone that there’s a puddle on the floor, and image description tells someone that the puddle on the floor is in the middle of the floor and it’s orange juice. Image alt text also helps describe an image when a subscriber’s email client blocks images. However you don’t want to leave the alt-text field completely blank, because then only sighted individuals would be able to understand the information in the image. Let’s take a look at some examples. Compare that descriptive alt-text example to this less-effective one: Bad Alt-Text Example: A crowd at a basketball game.. Why Ineffective? I fear that my example of a thoughtful decision about alt text in a particular design application is being taken out of context as a general rule. Alt Text Tester Used to Show Alternate Text of Image on Hover. If it's a decorative image then null alternative text, or alt="" should usually be used – never, ever omit the ALT attribute. ALT text is the alternative to your photo in case your photo doesn’t not load on a website (for example). It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Remember, ALT text should describe the content of the image and nothing more. Some say it should include the company name, the fact that it is a logo and the destination of the link. Questions to Ask Yourself When Adding Alt Text. Simply enter in a URL and it checks the alt text on any web page. Example: Alt Text Steps in Action. An alt attribute starts out with the character sequence alt= and then contains the alt text within quotation marks. Below is an example of the alt text we use for our social media icons at the bottom of our newsletters: Whether you’re familiar with alt text or not, there are some important guidelines to remember when adding image alt text to … How about some examples so you can see what I mean? Image failure — If an image fails to load for any reason (bad file name, connection problems), the user will usually see the alt description in place of the image. An example. Examples of Alt Text for Wedding Vendors. These users will normally see the alt description instead of the image. 3. Targeted keywords. It doesn’t convey young students filled with school spirit, or conjure excitement. Your alternative text should describe what is on your photo (this way people don’t totally miss out on your content). Guidelines for the alt text: The text should describe the image if the image contains information; The text should explain where the link goes if the image is inside an element; Use alt="" if the image is only for decoration Let’s write some alt text for the image below. If the image contains text then the ALT text should simply repeat this text, word-for-word. For this image, an accurate description might be something like: “A pair of low-top shoes are placed on top of a dark-brown table in front of a white brick wall. Simply repeat this text, or conjure excitement alternative text can help people better access content. 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